About Guey Lab
Guey Lab is an AI search visibility agency in Los Angeles. We help law firms and medical practices become the answer AI engines recommend when someone asks for help, not just a page that ranks on Google.
Who runs it

Guey Lab was founded in 2026 by Edgar Lucas, an AI Search Specialist working in Answer Engine Optimization and Generative Engine Optimization. Edgar helps law firms and medical practices get more cases and patients from AI search across ChatGPT, Perplexity, Google AI Overviews, and Gemini, and from Google Maps.
Founder & AI Search Specialist (AEO/GEO)
How we work
We build visibility on a foundation of technical correctness. Structured schema markup that AI engines can parse, consistent entity data, content formatted as direct answers, and citations from sources those engines already trust. No invented case studies. No fake testimonials.
Who we serve
- Personal injury law firms, solo and small to mid-size
- Immigration law firms, solo and small to mid-size
- Medical groups and physician practices with five or more providers
- Not BigLaw, not hospital systems, not single-provider clinics
Results
- LA Community Alliance Aid: 609% increase in search impressions, 201% increase in organic clicks, average position improved from 14.1 to 6.5
- Heartouch: grew from 800 to 7,475 monthly sessions, 300% increase in user engagement
See the full breakdown on our case studies page.
Want to know how AI engines see your practice?
Start with a free AI visibility audit, or book a call and we'll walk through it together.