About Guey Lab
Güey Labs is an SEO studio focused on helping law firms and selected mission driven organizations grow revenue through structured search systems.
Founded by Lucas, a first generation professional with a background in operations and SEO, Güey Labs approaches search optimization with discipline, accountability, and a systems driven mindset.
Before transitioning into SEO, Lucas spent four years working in operations, managing inventory systems, data tracking, and cross functional coordination. That operational foundation now informs how SEO is planned, executed, and measured.
For the past three years, Lucas has worked in SEO with a focus on local search, bilingual visibility, and AI driven discovery across Google and emerging AI platforms.
Our Goal
Our goal is to help organizations improve visibility, attract qualified inquiries, and build long term search presence across Google and AI driven platforms.
For law firms serving bilingual communities, we deliver English and Spanish SEO strategies built with cultural understanding, compliance awareness, and measurable outcomes.
Güey Labs is a revenue focused SEO studio built to help organizations increase qualified case inquiries and client acquisition through search.
The work is designed to support business growth, not vanity metrics. Every strategy is tied to attracting high intent search traffic that leads to case evaluations, retained clients, and long term revenue.
Lucas works with organizations that are actively focused on growth and understand the role search plays in generating demand. This includes improving discoverability for high intent queries, capturing qualified traffic, and supporting the full path from visibility to signed clients.
Güey Labs operates with an AI informed approach to SEO, ensuring websites are structured to perform across Google and emerging AI engines while maintaining accuracy, compliance, and trust.
For law firms that intentionally serve Spanish speaking clients, Güey Labs delivers true bilingual SEO, built specifically around Spanish language search behavior and legal intent, not direct translation.
